Market Segment Report

Market Segment Report

The Market Segment Report in Docyt provides a standardized view of hotel room performance by guest segment. Analyze rooms sold, revenue and revenue contribution.

Table of Contents:

1. Navigation steps

2. Supported PMS

3. How to verify PMS Integration

A. Steps to access Market Segment Report

1. Login into your Docyt Account.

2. Navigate to the Module section.

3. Select Reports > Revenue > Market Segment Reports.

4. Once the report is opened, click on the three dots at the top right corner of the report and select Edit Access.

1. Customize the report by selecting the desired Date.

1. Choose to Hide or Unhide Empty Rows as needed.

2. Move the cursor to the three dots in the upper-right corner.

3. Select Export as Excel.

4. A pop-up will appear. Click on Data Export.

5. You will be redirected to the Data Export page.

6. Move the cursor to the three dots and click on Download.

Below are the market segments included in the report as rows:

• Retail

• Government

• Wholesale

• OTA Retail

• OTA Promotion

• OTA Opaque & Package

• Qualified

• Travel Management Company (TMC)

• Promotion Local

• Promotion Global

• Negotiated Local

• Negotiated Global

• Member Discount

• Loyalty

• Group

• Group - Corporate

• Group - Government

• Group - Tour/Wholesalers

• Group - Social, Military, Educational, Religious, Fraternal (SMERF)

• Group - Association & Trade Show

• Group - Citywide

• Contract

• Day Use Rooms

• No Show

• Internal

• Unknown

• Non Rev - Complimentary Rooms

• Non Rev - House Use

• Totals

B. Market Segment Report – Supported PMS:

1. Choice Advantage

2. SynXis

3. Oracle Opera (Cloud)

4. Visual Matrix

5. Auto Clerk

6. Hilton PEP

7. Hotel Key (IHG and Red Roof)

C. How to Verify PMS Compatibility:

1. Ensure your property is integrated with one of the supported PMS listed above.

2. Once the PMS integration is active and data sync is complete, the Market Segment Report will be available within Docyt.